PRH Design – Cost effective strategic idea based graphic design

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PRH Design is a graphic design consultancy based in Maidenhead, Berkshire. Set up by Paul Holden, a graphic designer and creative director with over twenty years experience in graphic design studios and advertising agencies both in the UK and in Asia. Paul has produced graphic design in the form of corporate identities, stationery, brochures, web sites, invitations, posters, newsletters, packaging, direct mail and internal communications. Paul’s graphic design skills have earnt him over thirty international design awards in sectors for art direction, advertising and graphic design.

Paul is an expert in design for business to business and has a wealth of experience in design for hotels, the travel industry, finance, law, sports goods and construction. He employs lateral thinking to create the most effective and powerful imagery and can take a project from brief right through to finished product.

With hundreds of companies vying for your attention every day, you need communication which is eye catching and not overly complex. By analysing a client’s requirement and creating a strategic design solution, I can increase a company’s profile, image and opportunity for sales. By following these stages PRH Design can create cost effective graphic design across a range of products and help you drive your business forward.

DESIGN STRATEGY

To create successful design it is essential to work with the client to define the target audience, insights into their behaviour, any USP and the communication proposition. A realistic time table and action plan is created incorporating any input from other suppliers such as copywriters, photographers and printers.

DESIGN

Using the communication proposition agreed with the client, design concepts can be created. These can range from the ’evolutionary’ to the ‘revolutionary’. Often a lateral or unusual approach can yield results with greater impact and force the viewer to think harder and longer about what he has just seen. This can typically take another round of development before moving to the next stage.

ART DIRECTION

A design route may be chosen which involves commissioning new photography. I am a seasoned specialist in organising photo shoots, both in a studio or on location, working with the photographer and ‘art directing’ to ensure specific photographs are taken which fit the layout, have the correct content, are on brief and have maximum impact. Taking the effort to organise a photo shoot properly is both cost effective and essential in ensuring the correct message is consistent. Alternatively, illustration may have been suggested for the design and I have considerable knowledge and experience in sourcing and briefing illustrators.

PRODUCTION

After all the elements have been assembled – copy, photographs, illustrations etc. – artwork is created and given to a printer or web programmer to produce. Constant liaison and correspondence ensures the smooth running of the job in hand, as without it mistakes will be more likely and the production more costly. Having samples made, building in time for colour proofing and passing on press are all ways which help trouble free production. I am happy to work with a client’s supplier or recommend trusted industry partners.

Portfolio
	The Dorchester Hotel in London’s Mayfair commissioned a brochure for their banqueting division. Named “Life in a day of The Dorchester” it celebrates the work of the small army of skilled staff who ensure the smooth running of these world famous social events. Following research and design concepts, a five day photo shoot was organised and artdirected by Paul, including the selection of models and still life food photography.		Le Méridien Piccadilly has a luxurious Health Centre and Spa. To promote it, a brochure was designed using subtle colours and sensuous photography – all printed on soft textured paper to arouse the senses.

	The Café Royal required their brand to be consolidated and refreshed as many variants of the identity had been created in the past. After the complete rebranding by Paul, sets of sales sheets were produced for the twenty different function rooms available. The sales team were then able to send out bespoke packs to enquirers.		Sabre Travel Network, a major reservations system for travel agents, wanted to promote hotel bookings to Amerian Express agents with gift incentives. Bright, colourful illustration was used to convey the strong sales messages of the Automake Promotion.

	Internal communications in the form of posters were commissioned by Sabre and Paul has created over thirty to date. Lateral thinking is required to turn ordinary messages into impactful images.		This sports charity for the disabled relies on fundraising and corporate sponsorship. A new magazine-cumnewsletter was named, designed, artdirected and print managed by Paul and has enabled WAMDSAD to increase its profile and reach a wider audience.

	Mayfair beautician and complexion expert, Janet Ginnings launched a new range of skin care products based on traditional Indian ‘recipes’ using pack designs by Paul. Named Indian Infusion, the packs combine the modernity of contemporary cosmetics with the traditional patterns of rural India.		On the banks of the Thames, More London is a huge office building development. Comprehensive marketing materials designed by Paul were required to sell the space to large multinationals. While the buildings were being constructed, a mile long hoarding was erected. The imagery gave passers by a flavour of what was to come.

	John Lewis vouchers were the rewards in this car hire promotion by Sabre Travel Network. Simple but effective comparisons were made between car controls and the redeemable John Lewis gifts.		Le Méridien Piccadilly has a luxurious Health Centre and Spa. To promote it, a brochure was designed using subtle colours and sensuous photography – all printed on soft textured paper to arouse the senses.

	The Dorchester Hotel in London’s Mayfair commissioned a brochure for their banqueting division. Named “Life in a day of The Dorchester” it celebrates the work of the small army of skilled staff who ensure the smooth running of these world famous social events. Following research and design concepts, a five day photo shoot was organised and artdirected by Paul, including the selection of models and still life food photography.		Following a complete rebrand by Paul, the Café Royal required packaging for their range of speciality teas. Small metal tins were purchased off the shelf and wrap around labels were created using photography of the contents.

	Melanie and Philip McNelly’s October wedding invitation featured the colours of autumnal leaves. Printed in two colours it exuded elegance whilst being economical to produce.		This internal newsletter for a recruitment company doubled up as an A1 poster to display in the staff areas of their offices. New employees across all branches were photographed in informal poses and the image converted to black and white to ensure a consistent look. A hand written letter by the CEO on the front cover added to its informality.

	TotalCare offers small businesses IT maintenance and support with a help centre and mobile engineers. These direct mail postcards helped generate new leads for its sales force. By using imagery of familiar office problems the message was clear and simple to understand.		A financial services company suffered from an outdated image and inconsistent branding. Paul created a new corporate identity and applied it to new brochures, stationery, newsletters, exhibition stands and Powerpoint presentations. The new look gives them much more authority when presenting to customers and new sales are very brisk!

		London solicitors Lyndales are not your typical solicitors who sit behind large mahogany tables and baffle their clients with legal jargon. ‘Straight talking, plain speaking, no nonsense,’ is the strapline created to describe them and the web site and marketing materials reflect this. (www.lyndales.co.uk)