DESIGN STRATEGY   To create successful design it is essential to work with the client to define the target audience, insights into their behaviour, any USP and the communication proposition. A realistic timetable and action plan is created incorporating any input from other suppliers such as copywriters, photographers and printers.
DESIGN   Using the communication proposition agreed with the client, design concepts can be created. These can range from the ’evolutionary’ to the ‘revolutionary’. Often a lateral or unusual approach can yield results with greater impact and force the viewer to think harder and longer about what he has just seen. This can typically take another round of development before moving to the next stage.
ART DIRECTION   A design route may be chosen which involves commissioning new photography. We are specialists in organising photo shoots, both in a studio or on location, working with the photographer and ‘art directing’ to

ensure specific photographs are taken which fit the layout, have the correct content, are on brief and have maximum impact. Taking the effort to organise a photo shoot properly is both cost effective and essential in ensuring the correct message is consistent. Alternatively, illustration may have been suggested for the design and we have considerable knowledge and experience in sourcing and briefing illustrators.
PRODUCTION   After all the elements have been assembled – copy, photographs, illustrations etc. – artwork is created and given to a printer or web programmer to produce. Constant liaison and correspondence ensures the smooth running of the job in hand, as without it mistakes will be more likely and the production more costly. Having samples made, building in time for colour proofi ng and passing on press are all ways which help resut in trouble free production. We are happy to work with a client’s supplier or recommend trusted industry partners.